Experiential Design

Branding Partnerships

Creative Direction

about this project

This project was particularly exciting because the client gave us a carte blanche: do what you want to attract a new audience and get people talking. To match Poppi’s vibrant, culture-forward branding, we designed a high-energy, immersive watch party experience that turned a casual broadcast into an exclusive, must-attend social moment.

We didn’t just fill a room; we created an exclusive, high-demand destination. With a strict capacity limit of 25 guests, the strategy required a hyper-targeted approach that emphasized intimacy, urgency, and prestige.

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