Love Island Watch party | Atlanta | 2026
Experiential Design / Production
Achieved 100% capacity and a 98% attendee satisfaction rating through immersive experiential design.
Content Strategy
Delivered 30 days of consistent content and 150,000+ organic impressions that drove high community engagement.
Social media branding
Grew brand followers by 25% and drove 50 sold-out RSVPs through targeted social campaigns.
The Brief:
With complete creative carte blanche, our goal was to reach a fresh audience and build authentic conversation. We aligned with Poppi’s dynamic, culture-forward branding to produce an immersive watch party experience, elevating a standard broadcast into an exclusive, highly sought-after social activation.
THE GOAL:
To reach a fresh local audience and build authentic conversation by transforming a standard broadcast into an exclusive, culture-forward watch party experience in partnership with Poppi.
DELIVERABLES:
→ Fully immersive brand activation → 30 days of consistent behind-the-scenes content and interactive storytelling →
2 weeks of laser-focused Meta ads converting local traffic into sold-out RSVPs.
THE OUTCOME
Achieved a fully sold-out exclusive experience with high-impact community engagement and rapid digital growth across all channels.
+25
new followers to the social community.
4.8x
greater engagement and reach than traditional ads.
50+
brand reach introducing Poppi to a new audience, most who watch Love Island.
35
new attendees / RSVPS. More people interested in coming back to future brand activations.
