Pilates in the Park | Atlanta | 2026
Experiential Design / Production
Achieved 100% capacity and a 98% attendee satisfaction rating through immersive experiential design.
Content Strategy
Delivered 30 days of consistent content and organic impressions that drove high community engagement.
Social media branding
Grew brand followers and drove sold-out RSVPs through targeted social campaigns.
The Brief:
Our goal was to introduce a fresh audience to IV-X and build authentic conversation. We aligned with IV-X’s clean, culture-forward branding and functional wellness ethos.
To produce an immersive tasting and fitness activation, elevating a standard outdoor gathering into an exclusive, highly sought-after brand experience.
THE GOAL:
Reach a fresh local audience and build authentic brand affinity by transforming an everyday workout into an upscale, wellness-conscious functional hydration experience in partnership with IV-X.
DELIVERABLES:
→ Fully immersive brand activation & Product gifting → 15 days of consistent content and interactive static posts→ 2 weeks of Meta ads converting local traffic into sold-out RSVPs.
THE OUTCOME
Achieved a fully sold-out exclusive experience with high-impact community engagement and rapid digital growth across all channels.
+40
new followers to the social community.
5.8x
greater engagement and reach than traditional ads.
30+
brand reach introducing IV-X to a new, wellness-focused audience
40
new attendees / RSVPS. More people interested in coming back to future brand activations.
