Met Gala Happy Hour | Atlanta | 2026
Experiential Design / Production
Achieved 100% capacity and a 98% attendee satisfaction rating through immersive experiential design.
Content Strategy
Delivered 30 days of consistent content and 150,000+ organic impressions that drove high community engagement.
Social media branding
Grew brand followers by 25% and drove 50 sold-out RSVPs through targeted social campaigns.
The Brief:
our goal was to introduce a fresh audience to Saint James Organic Brewed Tea and build authentic conversation.
We aligned with Saint James’s clean, culture-forward branding and sustainable ethos to produce an immersive tasting and happy hour activation, elevating a standard social gathering into an exclusive, highly sought-after brand experience.
THE GOAL:
reach a fresh local audience and build authentic brand affinity by transforming an everyday happy hour into an upscale, wellness-conscious organic tea experience in partnership with Saint James.
DELIVERABLES:
→ Fully immersive brand activation & Product styling → 22 days of consistent behind-the-scenes content and interactive static posts→ 4 weeks of Meta ads converting local traffic into sold-out RSVPs.
THE OUTCOME
By pairing strategic cross-platform promotion with an exclusive, highly curated guest list, the activation successfully established a new standard for organic brand storytelling and community building.
+15
new followers to the social community.
2.8x
greater engagement and reach than traditional ads.
30%
Increase brand reach introducing Saint James to a new audience of wellness-conscious consumers.
40
new attendees / RSVPs, with a high conversion rate of guests eager to return for future brand activations.
The Social Promo:
Rolled out strategically across TikTok, Threads, Pinterest, and Instagram.
The art of an Intentional Invitation
Keeping the room intentionally capped (such as a 30-person private rooftop takeover) fosters organic connection among creators, stylists, and industry insiders rather than feeling like a standard crowded watch party.
