Graphic Design
Social Media Content
Copywriting & Storytelling
about this campaign
Brown Sugar Babe tasked me with developing a social-first campaign that showcased their luxury fragrance collection through engaging content and strategic storytelling. My role spanned creative direction, short-form video editing, carousel design, copywriting, and social media strategy, with the goal of creating content that felt premium while driving audience engagement
Transformed raw product footage into a polished Instagram Reels and TikTok video using intentional pacing, typography, audio, and motion to capture attention and reinforce the brand's luxury positioning
Beyond content creation, I analyzed social media performance to identify trends, evaluate campaign effectiveness, and develop data-backed recommendations for future growth. The final strategy outlined opportunities to improve content performance, strengthen audience engagement, and create a more measurable approach to future product launches.
Social Media Content Creation
Trend forward social video for all social channels. Stays on trend with current beauty craves and also capitalizes on the established empire of Brown Sugar Babe.
